We are delighted to show you a first impression of our new corporate design.
The official launch will begin this fall. We will of course keep you up to date on the progress.
Until then: take a look around, scroll down, enjoy the impression and bathe in the new yellow. Have fun!
Welcome to the heart of ARAG’s new corporate design.
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The logo – in form and colour – is the origin of the new design. The circle forms a protective frame and focuses on what is most important to us: our customers.
The modularity of the design system makes it extremely versatile. It offers great design freedom as much as high recognition value.
The modularity of the design system makes it extremely versatile. It offers great design freedom as much as high recognition value - for an app, a poster or a lanyard.
While staying true to ourselves, we’ve refreshed and expanded the ARAG colour palette.
The contemporary condensed typeface is complemented by a classic but expressive serif typeface.
The combination creates characteristic images that are strong and serious on the one hand, and modern and personal on the other.
We give real insights into people’s lives and thereby show: We stand by their side, no matter where they are or what worries them.
Our bespoke icon set reduces information to the bare minimum without clutter.
Symbolic power
The icons speak a design language of their own, derived from the logo with its round and angular shapes. They form a unique collection, tailor-made for ARAG.
Our icons provide orientation on any scale and in any environment, both digital and analog.
From playful to serious
Creating a variety of tonalities is easy: Management quotes, legislative changes as well as fun facts on social media.